Our library has largest collection of franchise document templates which includes legal and operational documents. Franchise marketing brochures are the primary documents which form first set of communication tools that the prospective franchisee looks for, and by reading and understanding these one is clear about the guiding principles surrounding the business. From the Franchisor’s perspective this is primarily a sales and marketing tool. Hence these brochures make strong statements about the brand, the business model, the organization and the core offerings for the franchisee to benefit from the franchise business in question.
The business analysis and the common elements including the restrictive covenants will be source of information which franchisee looks at in the next stage. Hence a good initial franchise development brochure should have originality, be innovative, must deliver experience, display creativity, and at first sight ooze integrity and commitment. We work closely with our clients in understanding the salient facts which are largely uniform and little about the franchise regulations before drafting a customized franchise documents. This helps the franchisor to invite those prospects (qualified and serious) to their franchise systems.
Over the years we have understood for our interaction with franchise executives, franchise sales managers and franchise stakeholders as to what are the key success factors for franchising in India. We cover all factors including the demographic and behavioral patterns of the franchisee profile in question and then carefully develop the content that will create the right connect and the right offer. It then becomes easier for us/franchisor to qualify the leads that comes in and ensure that right people is enquiring with us. We also ensure that we imbibe the language of the industry, whilst working with the specifics of those particular industries.
With emphasis on the use of latest technologies and a strong inclination towards our responsibility to conserve our environment, we have been increasingly propagating reduction in the usage of printed communication and to use electronic documents like the PDF brochures to reduce cost, time of transmission and ease of use.
We work closely with the franchisors in maintaining a good balance of these initiatives and ensure that we use the correct mediums in reaching out to the prospective franchisees. Few of the documents are listed below,
Franchise sellers handbook
Franchise operations manual
Franchise expression of interest letter
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