Developing the right prototype and then refining it involves not only a thorough understanding of the business in question but also a thorough understanding of franchising and then basing this to franchising your business. Hence sparkleminds works closely with the franchisor while they are seeking to:
- Implement their franchise development and want the pilot to be analysed and refined from all points of view, before asking any franchisee to come on board.
- Are seeking entry into newer markets and want to refine their existing models.
- Are seeking to improve the profitability of the Pilot before they got onto franchising it.
- Are buying, selling or merging a franchise company.
- Are seeking to understand their strengths, weaknesses, risks, opportunities, markets, competitors and the overall issues concerned with development of their business.
We essentially work on the following areas of Prototype Development and customize it to the specific requirements that the franchisor has to meet their objectives and are outlined as below. This by no means is conclusive and could be exhaustive based on the requirements that a franchise business organization has. The following are a few pointers:
- Optimising the products and services that the business has to offer by finding, testing and adding new or improved products/services.
- Working on building consistency and ease of operations for the franchisee whilst ensuring the image and the brand is managed properly.
- Additional security, re-assessing or introducing checkpoints and ensuring the right surveillance systems are in place.
- Using the latest technologies for creation of manuals and delivery of training.
- Working on different marketing programs that would be required at the unit levels across the franchise system and integrating franchisee participation to marketing programmes.
- Systemisation and automation of the franchise business at different levels.
- Adaptation of the franchise business at regional, national and international levels.
- Internal audits for the pilot and recommendations on changes to be done as a result of the prototype audit.
- External Surveys and Market Research to improve the offerings and services
Please speak to one of our senior franchise consultant to understand in detail as to how you could avail our services for the above.