Franchise lead generation is a science and requires a certain degree of expertise. We have been specializing in lead generation for franchise sales for nearly two decades. We know what works and what does not.Wondering how to get qualified franchise leads?
Sparkleminds will help you successfully target qualified franchise candidates. We will improve your franchise lead generation success rate with a strategic marketing and engagement plan. Let’s learn, who your best candidates are and develop a detailed strategy. All factors that often hinder conversions must be considered and dealt with at an early stage.
Wondering how to get qualified franchise leads?
These are our three major resources from which we get the best franchise leads for franchisors :
- Live Telephone Inquiries – These are candidates who call us, as a direct response inquiry. As part of our franchise recruitment process, we display classified advertisements of your business in a regional and national industry targeted segment. We achieve this using high ranking franchise lead portals. They send out customized e-mailers of your business to thousands of entrepreneurs. Thereafter, your opportunity is marketed to engaged subscribers via several social media platforms. Live inquiries enjoy a 100% contact rate when you take our franchise recruitment services.
- Internet Inquiries – These candidates will get in touch through email as a direct response to our advertisements. Marketing is done through FranchiseBazar, social media, press releases, and email blasts etc. They target these leads in a particular town, city, state, or region based on where you want to expand your business in India. You could also buy franchise leads on the portal. Larger corporations and senior franchise teams do the processing and conversion on their own and could just buy franchise leads. Franchise managers could filter and access the desired leads from the live database.
- Franchise Consultant Leads – Candidates are generated as a result of local networking efforts through franchise leads brokers and agents. They are qualified and have completed the franchise application form before we introduce them to your company. You will notice that these candidates are exposed to a couple of other franchise concepts and franchise sale executives simultaneously. These candidates are qualified and approved in a different manner as compared to the clients coming through live telephone and Internet queries.
Is it really that difficult? We can make it easier for you.
Marketing for Franchises may seem simple, but in reality, it is not an easy task. One has to analyze their business expansion into areas with little or no brand awareness. Consequently, franchisors need to understand that they have to differentiate. Marketing the brand to franchisees and to the eventual customer is as different as chalk and cheese. Primarily you construct a franchisee profile within a recruitment model and go after them. Another important aspect is to create a unique selling proposition (USP).
It is advisable to use public relations to build awareness and positioning before the franchisor rolls out their communication strategy. At Sparkleminds we help our clients in customized franchise lead generation activities that match their expansion goals. You will find the best franchise leads for sale on their platforms. They have millions of entrepreneurs reaching out to them annually. There would be at-least a few hundred that would match your requirements.
Call our franchise marketing and lead generation consultants now. They will help you choose a package especially relevant to your requirements.