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FRANCHISE SALES TRAINING :

Sparkleminds has a deep understanding of the prospective franchisee, the market conditions and the cultural sensitivities involved in recruiting franchisees across the subcontinent. It works closely in training the franchisor teams to efficiently maximize on all lead generation activities and to conclude a franchise sale. It then works on a on going basis with the franchisor top management to assess, analyse and oversee that the teams have been achieving the desired results. Hence ensuring that the franchiser utilizes the right teams, the right marketing activities and recruits the right franchisees.

FRANCHISEE OPERATIONS TRAINING:

The underlying principle of a sound franchise training programme in place is the optimum usage of the resources deployed in form of divisibility of labour and the correct transfer of the franchisors knowledge to all the people in the franchise chain. Trainings ensure that the corporate culture is passed down to the unit franchisees, which in reality is more difficult than teaching them the actual day-to-day operations. Hence a start up training camp is conducted to train the franchisees before they start the operations, emphasizing on the company philosophy and the brand they represent and then go into the actual operations.

Trainings generally are conducted at the HQ or at designated locations where franchisees typically undergo a combination of a classroom and on the field training. Starting the day with the instructions in the class, on the field/tasks in the afternoon and summing up in the evening. The next day starts with the review of the previous days learning’s and gradually the, on the job part, takes over and the franchisees take the complete responsibilities of management and the trainers taking a step backwards assuming the role of a coach from thereon.

Trainings are also a expensive activity, hence it should always be ensured that it is done with complete preparation and with the aid of the latest technological advancements which offer a lot of features and saves time and cost. The preparations are done generally by studying the operations manuals, working at the units, studying the company’s site and CD’s provided by it and passing a preliminary test before attending a regular training programme. This generally ensures that the pre-training knowledge is imparted to the franchisees and that saves a lot of time during the regular programme. Thereafter the franchisor should ensure that the franchisee completes the training properly and is now ready to run a unit. If it feels that it needs to impart additional training to a few participants then they must undergo the same. It is our experience that it is better to educate the franchisee that they might not be able to operate if they do not meet the training pass criterion and to terminate their agreements instead of risking the franchise allocations and hampering the business. Infact, that is the precise reason that the franchise selection process should be able to filter such participants at the initial stage itself.

Thereafter additional training programmes are conducted probably once or twice a year to refresh the franchisees and update them on all the developments. Some franchisees would also need additional manager trainings including continuous on site trainings provided by the franchisor at regular intervals.

Whatever maybe your franchise training requirements call us and we will show you how so many franchise companies have built their success foundations around great training programs.